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1 sales promotion
Mktgactivities, usually short-term, designed to attract attention to a particular product and to increase its sales using advertising and publicity. Sales promotion usually runs in conjunction with an advertising campaign that offers free samples or money-off coupons. During the period of a sales promotion, the product may be offered at a reduced price and the campaign may be supported by additional telephone or door-todoor selling or by competitions. -
2 sales promotion agency
Mktgan organization that specializes in planning, creating, and implementing sales promotion activities -
3 promotion
1. HRthe award to an employee of a job at a higher grade, usually offering greater responsibility and more money2. Mktg -
4 self-liquidating promotion
Mktga sales promotion in which the cost of the campaign is covered by the incremental revenue generated by the promotionThe ultimate business dictionary > self-liquidating promotion
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5 below-the-line
1. Mktgrelating to the proportion of marketing expenditure allocated to nonadvertising activities such as public relations, sales promotion, printing, presentations, sponsorship, and sales force support2. Finused to describe entries in a company’s profit and loss account that show how the profit is distributed, or where the funds to finance the loss originate.3. Finin macroeconomics, used to describe a country’s capital transactions. -
6 merchandising
Mktg1. the process of increasing the market share of a product in retail outlets using display, stocking, and sales promotion techniques2. the promotion and display of goods associated with a particular brand, movie, or celebrity. Merchandising based on a specific movie, for example, may significantly add to its total revenues through appropriate licensing opportunities. Merchandising may include clothing, toys, food products, or music and often extends well beyond the core business of the producer of the original product. -
7 BOGOF
Mktgbuy one get one free, a sales promotion technique in which consumers are offered two products for the price of one -
8 bonus offer
Mktga sales promotion technique offering consumers an additional amount of product for the basic price -
9 cashback
Mktga sales promotion technique offering customers a cash refund after they buy a product -
10 fulfillment
Mktgthe process of responding to customer inquiries, orders, or sales promotion offers -
11 fulfillment house
Mktgan organization that specializes in responding to inquiries, orders, or sales promotion offers on behalf of a client -
12 loyalty scheme
Mktga sales promotion technique used to encourage customers to continue buying a product or using an organization’s services. It works by rewarding customers who spend more and/or stay longer with an organization. Examples include a shopper card that gives discounts on purchases over a period of time.There are several other loyalty scheme approaches: points systems—which give points to customers based on what they purchase; premium customer programs—where customers who spend certain amounts of money and are repeat purchasers gain special status and receive benefits such as discounts, exclusive offers, and gifts; buyers’ clubs—where a certain number of customers can club together to buy a particular product, at a special volume discount.If implementing a loyalty scheme, it is important to remember that it must be there for the long term, and the level of incentive must be right. Offering too much will hurt your profits; offering too little will not attract members. Customers also need to be able to check up on their status easily—to see, for example, how many points they have currently accumulated. -
13 marketing management
Mktgone of the main management disciplines, encompassing all the strategic planning, operations, activities, and processes involved in achieving organizational objectives by delivering value to customers. Marketing management focuses on satisfying customer requirements by identifying needs and wants, and developing products and services to meet them. In seeking to satisfy customer requirements, marketing goals to build long-term relationships with customers and with other interested parties and to provide value to them. This begins with market research, which analyzes needs and wants in society, and continues with attracting customers and the cultivation of mutually beneficial exchange processes with them. Tools used in this process are diverse and include market segmentation, brand management, PR, logistics, direct response marketing, sales promotion, and advertising. -
14 on-pack offer
Mktga sales promotion technique in which customers are offered a premium on the pack -
15 premium offer
Mktga sales promotion technique in which customers are offered a free gift -
16 rebating
Mktga sales promotion technique in which the customer is offered a rebate for reaching volume targets -
17 sampling
1. Mktga sales promotion technique in which customers and prospects are offered a free sample of a product2. Opsthe selection of a small proportion of a set of items being studied, from which valid inferences about the whole set or population can be made. Sampling makes it possible to obtain valid research results when it is impracticable to survey the whole population. The size of the sample needed for valid results depends on a number of factors, including the uniformity of the population being studied and the level of accuracy required. The technique is based on the laws of probability, and a number of different sampling methods can be used, including random sampling and nonrandom sampling. Specialized applications of sampling include activity sampling, acceptance sampling, and attribute sampling. -
18 self-liquidating premium
Mktga sales promotion technique that pays for itself, in which customers send money and vouchers or proof of purchase to obtain a premium gift -
19 shared drop
Mktga sales promotion technique in which a number of promotional offers are delivered by hand to prospects at the same time -
20 product life cycle
Mktgthe life span of a product from development, through testing, promotion, growth, and maturity, to decline and perhaps regeneration. A new product is first developed and then introduced to the market. Once the introduction is successful, a growth period follows with wider awareness of the product and increasing sales. The product enters maturity when sales stop growing and demand stabilizes. Eventually, sales may decline until the product is finally withdrawn from the market or redeveloped.
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См. также в других словарях:
sales promotion — ➔ promotion * * * sales promotion UK US noun [C] COMMERCE, MARKETING ► an activity or series of activities done to increase sales of a particular product, for example by reducing its price or advertising it: have/run a sales promotion »They ran a … Financial and business terms
sales promotion — ☆ sales promotion n. the use of publicizing methods other than paid advertising to promote a product, service, etc … English World dictionary
Sales promotion — Marketing Key concepts Product marketing · Pricing … Wikipedia
sales promotion — noun promotion that supplements or coordinates advertising • Hypernyms: ↑promotion, ↑publicity, ↑promotional material, ↑packaging * * * noun : activities and devices designed to create goodwill and sell a product; especially : selling activities… … Useful english dictionary
sales promotion — / seɪlz prəˌməυʃ(ə)n/ noun promotional and sales techniques aimed at short term increases in sales, e.g. free gifts, competitions and price discounts ● We need some good sales promotion to complement our advertising campaign. ● Let’s hope this… … Marketing dictionary in english
Sales Promotion — Konsumentengerichtete Verkaufsförderung durch Ausverkauf und Angebote Als Verkaufsförderung (Sales Promotion) werden innerhalb der Kommunikationspolitik des Marketings alle zeitlich befristeten Aktivitäten mit Aktionscharakter zusammengefasst,… … Deutsch Wikipedia
Sales Promotion (magazine) — Sales Promotion magazine is a monthly UK business to business magazine for people working in marketing.It was launched in 1989 by Market Link Publishing, based in Bishops Stortford, Hertfordshire, and latterly Saffron Walden, Essex.… … Wikipedia
sales promotion — An activity designed to boost the sales of a product or service. It may include an advertising campaign, increased PR activity, a free sample campaign, offering free gifts or trading stamps, arranging demonstrations or exhibitions, setting up… … Big dictionary of business and management
Sales promotion — This is a retail store division that deals with advertising, public relations, and visual merchandising. It is headed by a promotion director whose job function is to influence the sale of merchandise or services for a store or chain of stores … Historical Dictionary of the Fashion Industry
sales promotion — the methods or techniques for creating public acceptance of or interest in a product, usually in addition to standard merchandising techniques, as advertising or personal selling, and generally consisting of the offer of free samples, gifts made… … Universalium
Sales promotion — Salgsfremstød … Danske encyklopædi
